Home Loan Matcher privacy policy.

Overview

Home Loan Matcher helps visitors ask mortgage questions, use calculators, review public rate examples, request follow-up, send live chat messages, and contact the site operator. Home Loan Matcher is not a lender and does not guarantee rates, terms, eligibility, or approval.

Information we collect

• Contact details you submit, such as name, email address, phone number, city, state, ZIP code, and property address.
• Mortgage inquiry details, including loan purpose, loan type, property type, occupancy, home value, loan amount, credit range, timeline, and your question or message.
• Website and attribution data, including source URL, referrer, UTM fields, Google Ads identifiers when present, IP address, user agent, Cloudflare request data, and pages visited.
• Live chat, opt-out, contact page, and application messages you choose to send.

How we use information

We use information to respond to inquiries, route requests to Atlas Harbour, Home Loan Matcher operators, or mortgage professionals where appropriate, maintain consent records, send alerts to the command center, operate live chat, improve the website, measure campaign and search performance, prevent abuse, and comply with legal or operational obligations.

Sharing

We may share submitted inquiry details with Atlas Harbour, Home Loan Matcher staff or operators, mortgage professionals or service providers involved in responding to your request, website hosting, email, analytics, CRM, security, and compliance vendors, or authorities where required by law. We do not publish your personal inquiry details on the public website.

Calls, texts, and email

By submitting a mortgage inquiry, question, contact form, chat message, or application, you opt in to be contacted by Home Loan Matcher, Atlas Harbour, or a mortgage professional regarding your inquiry by phone, text, or email. Message and data rates may apply. You can ask to stop by using the Home Loan Matcher opt-out page or emailing stephen@loandatadirect.com.

Cookies and analytics

We may use cookies, log files, analytics tools, advertising attribution parameters, and similar technology to understand visits and improve the site. If Google Analytics is active, Google may process visit information under its own terms and privacy notices. You can review Google's information at Google Privacy Policy and Google partner sites.

Retention and security

We keep inquiry, opt-out, chat, and site event records for operational, consent, audit, anti-abuse, and compliance purposes unless they are no longer needed or deletion is required. We use reasonable technical and organizational safeguards, but no website, email, or internet transmission can be guaranteed perfectly secure. Do not submit Social Security numbers, full bank account numbers, or other unnecessary sensitive data through public forms.

Your choices

You may request access, correction, deletion, or opt-out handling by emailing stephen@loandatadirect.com or submitting the opt-out form. We may need enough information to verify and locate the record, and some information may be retained where legally or operationally required.

Children

Home Loan Matcher is intended for adults researching mortgage topics. We do not knowingly collect personal information from children under 18.

Changes and contact

We may update this Privacy Policy as the website, tools, analytics, or legal requirements change. Questions can be sent through the contact page or by email to stephen@loandatadirect.com.